About a year ago my wife and I started to notice Google's increasingly aggressive push into demoting the organic results and extending AdWords ads. Based in large part on that we decided to partner with Geordie Carswell to create a sister site to SEO Book focused on paid search & contextual advertising - PPC Blog. I have been meaning to interview him for a while & just finally got around to it. How did you get into pay per click marketing? I started with Adwords around five years >>Read more
Archive for September, 2010
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Back-To-Basics: The Power of Exclusion
September 22nd, 2010 
JOY I have a friend who owns a store in my neighborhood. He decided to run a 50%-off special on a site that specializes in one-day promotions to its members. His goal was to get wider exposure for his store and gain some new customers. If you look at the graph, you can see that the day that the promotion ran, traffic to his site spiked. Traffic then dropped off to normal the next day, but this was expected given the nature of this particular campaign. The store owner was happy to see >>Read more
Interview of Geordie Carswell
September 22nd, 2010 JOY About a year ago my wife and I started to notice Google's increasingly aggressive push into demoting the organic results and extending AdWords ads. Based in large part on that we decided to partner with Geordie Carswell to create a sister site to SEO Book focused on paid search & contextual advertising - PPC Blog. I have been meaning to interview him for a while & just finally got around to it. How did you get into pay per click marketing? I started with Adwords around five years >>Read more
The Perpetual Time, Err, Hype Machine
September 22nd, 2010 JOY Sometimes when reading TechCrunch I feel like I am watching the History Channel, and that there is a regularly scheduled show called WWII Wednesdays (or something like that). Ironically there was even a junk TechCrunch post about killing the hype cycle. But they know the truth on manipulation - they wouldn't have a profitable product without it. So often marketers highlight how *this changes everything* I just saw an article about how the Facebook like button kills SEO, promoting some white >>Read more
Join the conversation: Getting to know our Top Contributors
September 21st, 2010 JOY As we mentioned in our post last week, we’re working on ways to introduce you to our Top Contributors to the help forum. A Top Contributor (TC) for over a year, Gracey tells us about why she became a TC, shares some of her experiences as an AdSense publisher, and provides some tips for all of you. We hope you enjoy getting to know her, and continue to visit the help forum with any questions you may have! What does it mean to be a Top Contributor (TC), and what do you like about it? Being a >>Read more
The Magic Of Weighted Sort
September 20th, 2010 JOY Avinash Kaushik is the Analytics Evangelist here at Google. He is, without a doubt, our toughest, most vocal and valued critic and advisor - we couldn't be luckier to have him. He reminds me of a younger, more talkative Gandalf, the wizard from the The Lord of The Rings who just knows stuff. Lots of stuff. Basically everything. When it comes to analytics, Avinash is our Gandalf, except Avinash is a much more riveting public speaker. So, when he lauds something, it should be noted. That's >>Read more
Introducing themed ads in Custom Search
September 20th, 2010 JOY Last year, we took a big step forward in improving customization of the look and feel of results by providing plug-n-play themes in the Custom Search Element. This enabled you to choose from among a palette of predefined styles. You can find a style that matches your website and start using search, or further customize the style if you like. We’re taking themes one step further. Each theme now has ads displayed with a look and feel that match the overall style used for the search >>Read more
Hot Off The Press: A New Blog In JAPAC
September 20th, 2010 JOY Here's another example of how complex and useful this product is. In addition to the six conversion and analytics-focused company blogs already in existence, Google is launching another Analytics blog in JAPAC, led by our own Vinoaj Vijeyakumaar, lead specialist in the hemisphere, called Conversion Room Asia-Pacific Blog. Vinoaj (aka Vinny) has already been a regular contributor to other Google blogs and is an expert practitioner so expect some fantastic posts, a few of which we'll repost >>Read more
Influence Finder Review
September 20th, 2010 JOY Influence Finder is a new link analysis tool that aims to make link research more targeted and less time-consuming while producing better results. Despite how SEO has evolved over the years one aspect remains crucial to the success of any SEO campaign, links. So just about any tool that claims to make the process faster, smarter, and better quality is worth taking a look at. Starting a Project Influence Finder is a web-based tool which has a clean interface and is pretty easy to use. When >>Read more
iOS 4 Compatible Mobile SDK Now Available
September 17th, 2010 JOY Google Analytics is very pleased to announce the latest release of the Google Analytics SDK for iOS and Android, which now runs on devices using the latest version of Apple's mobile operating system, iOS 4. The new version of the SDK is 0.8 (ie. still beta) and it also includes fixes for Android. If you are a current website administrator or Google Analytics developer and are beginning to branch out into Android or iOS development, the Google Analytics mobile SDKs can provide a familiar >>Read more
