Over the last two years, the AdSense team has offered the powerful Google Custom Search Engine (CSE) product as an improvement over the original AdSense for search. After some recent improvements, we're now ready to retire the older version of AdSense for search. If the Google logo on your search results page reads "Powered by Google" instead of the newer "Google Custom Search" then you haven't yet upgraded to the newer version. The new AdSense for search with CSE is available in your >>Read more
Archive for July, 2010
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Demand Media’s eHow. com Using Interesting Expired Domain Redirect SEO Strategy
July 27th, 2010 
JOY Perhaps part of the "interesting data" Richard Rosenblatt was talking about was link anchor text on expired domains & cybersquatting efforts that he could redirect in bulk at high earning eHow pages. Not to fear, Demand Media is a trusted Google partner, so the algorithm and engineers are prohibited to take action against the same activity which would get your website removed from the search results. Google's blind eye and double standards toward the large MFA spam sites are becoming >>Read more
AdSense: Behind the Scenes – Meet Evanne
July 26th, 2010 JOY In the last video of this series, Evanne, a member of the Partner Development team, talks about her favorite Google perk, her obsession with music, and an important tip she’d like to share with all of you. We hope you’ve enjoyed learning more about what goes on behind the scenes in AdSense. If you have feedback on this series, or ideas for future series, we’d love to hear them so please leave us a comment! Posted by Katrina Kurnit - Inside AdSense Team >>Read more
Portrait of an SEO
July 26th, 2010 JOY The following is a guest post by Kpaul. A long time ago, on an Internet far, far away (when I wrote for fun - and for free), I did a piece called Portrait of a Blogger. The year was 2002 and blogging was just beginning to really hit the mainstream hard. If you’re not familiar with the audience at Kuro5hin. org, they’re a snooty version of slashdot readers if you can imagine such a thing. (Mentioning both of these websites is outing my age, I think. I better not mention Compuserve. >>Read more
Hot Summer TV Premieres
July 23rd, 2010 JOY Summer is in full swing, and so is the summer TV season. There are some great new shows and old favorites returning this season which bring prime opportunity for advertisers to reach their audiences. Google TV Ads offers inventory across more than 98 networks and enables anyone to create and air TV ads nationally. Here just some of the highlights from this summer's TV season. With season four debuting on Sunday, July 25th, Mad Men fans are buzzing with excitement. >>Read more
Summer Excuses?
July 23rd, 2010 JOY Google Analytics workshops and seminars are happening everywhere this summer! If you've had excuses in the past, there's now no excuse not to take a day of training to become an expert and get a leg up. Chances are there's one happening near you when you're available -- just take a look at the Google Analytics seminars offered on the Seminars For Success portal. These are one day seminars, either beginner or advanced, where you'll ramp up into a high proficiency or fine tune your knowledge >>Read more
Yahoo! Tests Microsoft Search Results
July 21st, 2010 JOY Straight from the horse's mouth: We’ve started testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 percent of Yahoo! Search traffic in the U. S. The primary change for these tests is that the listings are coming from Microsoft. However, the overall page should look the same as the Yahoo! Search you’re used to – with rich content and unique tools and features from Yahoo!. If you happen to fall into our tests, you might also notice >>Read more
Watch our latest webinar recordings!
July 20th, 2010 JOY Over the last few months, we held a number of webinars to help you further optimize your site: Optimization Best Practices AdSense for Search AdSense Top Tech Tips If you haven't seen one yet, you can view the recordings of these events whenever it's convenient for you! Posted by Caroline Halpin - AdSense Optimization Team >>Read more
Blekko Cozy Up to Webmasters, Offers Killer SEO Data Free
July 20th, 2010 JOY Both Yahoo! and Microsoft have confirmed that they will start testing the Bing algorithm live on some Yahoo! traffic this month. One of the big questions from the SEO perspective is what happens to Yahoo! Site Explorer? If it goes away then webmasters will need to get link data from web indexes built by SEO companies, perhaps either Open Site Explorer and/or Majestic SEO. Yahoo! also offers a link: search in their BOSS program. While they have stated that the BOSS program will live on, >>Read more
What Creates Digital Ghettos?
July 19th, 2010 JOY Open source software is awesome, and I am much richer for it existing. But the concepts that work in widely downloaded free software may not apply as well elsewhere. One of the best books on this topic is Jason Lanier's You are Not a Gadget, which in large part inspired this post. Openness is one of the most widely espoused important ideals upon which to build an online business. The reasons it is preached so heavily are anything that is free doesn't have to get over the penny gap, so it >>Read more
