Google Analytics and Google Website Optimizer Seminars for Success are a great way to get in-depth, hands-on training on two products that can help you maximize your marketing and website ROI. Seminars are available coast-to-coast all summer long. Starting in June, we have three sets of seminars being held in New York, Phoenix, and Chicago. Here’s a look at what you’ll learn by attending a seminar with one of our Google Analytics Certified Partners (GACP). Google Analytics – >>Read more
Archive for May, 2010
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The Hidden Risk of Trusting Link Building Networks
May 29th, 2010 
JOY Yesterday someone emailed me this quote "People that pay for things never complain. It's the guy you give something to that you can't please." ~Will Rogers and I think it is true on so many levels. If you want real feedback from someone ask them to put their money where their mouth is. Few will, and so most free feedback is garbage. But when you pay for something you are giving a much stronger/cleaner signal, which is easy to trust & value. What a lot of SEO professionals don't realize >>Read more
Recent Interviews
May 28th, 2010 JOY I was recently talking to my buddy Chris from Warlock Media, and he mentioned a blog post where he wrote "There are more sharks and less fish these days and the trend looks to continue for many years to come." I think as winners accumulate capital and markets consolidate being involved as a person well known in online marketing will become less enjoyable. I explained some of my thoughts on that front in the most recent Ruud questions interview. This is part of the reason I love the publisher >>Read more
Google Still Busy Killing Off the Link Graph, One Link at a Time
May 28th, 2010 JOY Now that big media practices keyword stuffing, engage in link selling, are invested in SEO start ups, and are selling SEO services perhaps they won't publish ill-informed pablum when writing about SEO. Don't hold your breath waiting on that, but... Now that newspapers are looking to sell SEO services, Google is rumored to be out and about asking them to remove links: We understand that newspapers are currently being contacted by Google and being asked to remove links (especially those >>Read more
New Google Analytics Book Released
May 28th, 2010 JOY A new book by a stellar team is now available for you to take your usage of Google Analytics to the next level. It's called Performance Marketing with Google Analytics, by Sebastian Tonkin (former Googler), Caleb Whitmore of Analytics Pros and Justin Cutroni from WebShare (both Google Analytics Certified Partners). Here's what Sebastian told us about it when we asked him how this book was different from others: Sebastian: "Google Analytics can save you money! Use it to figure out what works >>Read more
Web Analytics TV #9 with Avinash and Nick
May 27th, 2010 JOY This is the 9th exciting episode of Web Analytics TV with Avinash Kaushik and Nick Mihailovski, where you ask questions about web analytics via the Google Analytics Google Moderator site and we answer them. We had lots of fun putting this episode and we hope you get a kick out of watching it. Here is the list of last week’s questions. In this action-packed episode we discuss: How to track each referral source overtime for visitors How to share custom segments and reports with other >>Read more
DISH and Google TV Ads Strengthen Partnership
May 26th, 2010 JOY For the past three years, DISH Network has been one of Google's strongest partners in the TV advertising space. Back in 2007, DISH embraced our emerging TV ads platform by signing on as our first partner and has since been an innovative thought leader with Google throughout the growth of this business. We're happy to announce that we've renewed and strengthened our partnership with DISH Network and will continue to offer great inventory across over 95 networks >>Read more
Welcoming our Newest Teammates: Tennis Channel
May 26th, 2010 JOY We're happy to announce Tennis Channel as Google TV Ads' newest partner. The network is the premiere destination on TV for all things tennis, bringing a lot of value to advertisers, as it attracts a highly affluent audience across 28M homes and carries all major tournaments and grand slams, sometimes exclusively. Advertisers can log into Google TV Ads today to target dayparts and programs on Tennis Channel, including premiere spots during major tournaments such as the >>Read more
Greater choice and transparency for Google Analytics
May 26th, 2010 JOY Many website owners use Google Analytics and other web analytics tools to make business-critical decisions about how to improve their websites by understanding how users engage with their webpages. We’ve worked hard to make Google Analytics both a robust and reliable web analytics platform while also ensuring the trust and privacy of visitors of these websites. Today we’re taking additional steps to provide even more choice and transparency for both website owners and users. First, >>Read more
Join us for a top tech tips webinar this week
May 26th, 2010 JOY This Wednesday, May 26th at 5pm GMT, we’re hosting a live webinar to share some top tech tips with you. To register for this webinar, please visit our Help Center. The topics we’ll cover in this webinar are: How to determine which ad variations perform best for you How to use HTML/CCC to wrap text around ad units How to ensure your best-performing ad units are defined first in your ad code Using Google Analytics to better understand your users and make your ad implementations more >>Read more
