In an effort to help our publishers navigate the array of Google products, we’re happy to announce the first part of our ‘Additional publisher resources’ video series. In these videos we aim to provide an introduction to other Google products that are of interest to AdSense publishers. We’ll cover topics such as how to maximize your site’s visibility to advertisers, how to ensure your site is properly indexed in Google’s search engine, how to make your site more interactive for >>Read more
Archive for April, 2010
Additional publisher resources: Navigating DoubleClick Ad Planner
April 30th, 2010 
JOY 
Posted in News 
Tags: Additional, DoubleClick, Navigating, Planner, Publisher, resources 
Comments OffNext Week: Two Incredible Conferences In One
April 29th, 2010 JOY Hey marketers and data heads: heads up! Next week is a good week to tell your boss you’re taking “enrichment time off.” We totally support using this excuse to take afternoons off and go to baseball games, or using it to let your boss know you won’t be at work on a Friday, when you're actually planning to hit the slopes early for a long ski weekend. “Enrichment time”. But regarding next week, we’re actually talking about legitimate, professional, guilt free, educational >>Read more
Bridging the gap: Branding campaigns
April 28th, 2010 JOY In the last post in our "Bridging the Gap" series, lets explore how advertisers build tailored campaigns to promote their businesses. My team and I work mostly with medium-sized businesses that try to be as efficient as possible with their online ad spend. In the past, we found that direct response campaigns (which ask users to make a purchase or sign up for a newsletter) were more common than pure branding campaigns. However, I've seen firsthand that advertisers are slowly but surely >>Read more
Google Engineers Offering Free Course in Black PR
April 27th, 2010 JOY Has a competitor launched a new feature that concerns you? If so, how do you react? Google, well known for their public relations expertise, does not like the idea of Facebook creating an (eventual) distributed ad network based on demographics data. In spite of Google personalizing search by default (without asking), Google opting you into behavioral targeting (without asking), & automatically opting you into Google Buzz (without asking), suddenly they are a company concerned with the >>Read more
Mixergy Interview
April 24th, 2010 JOY I was recently interviewed on Mixergy. I love Andrew's energy & wish I had a bit more of his optimism, but years of marketing have turned me a weee bit cynical Here is the interview Andrew did of me: Business Tips via Mixergy, home of the ambitious upstart! And here is a recent interview of Andrew by Wall St. Cheat Sheet: A couple other interviews I recently did, in case you haven't seen them: AdvanceMe & Ralph Wilson. View full post on SEO Book.com - Learn. Rank. >>Read more
Helping you read and write foreign scripts with Google Transliteration and Script Converter
April 24th, 2010 JOY (Cross-posted from the Google Translate Blog) For many Internet users, it is not always easy to write in languages that use unique character sets like Hindi, Hebrew and Arabic. Most computer keyboards only allow for the input of Roman characters (the alphabet used by most Western languages) and converting between scripts can be difficult. To make this process easier we launched an improved version of Google Transliteration at the end of last year, a service which enables you to phonetically >>Read more
Eating our way through Earth Day
April 24th, 2010 JOY Today, Earth Day turns 40 and is now celebrated in more than 198 countries. Here at Google, we’ll be focusing on one of the planet’s more enjoyable aspects: its food. (Though, to be fair, we’re always focused on food around here). Our offices are hosting farmers markets, planting herb gardens, hosting talks on sustainable cooking and much more. At our Mountain View headquarters, we’re enjoying solar cooking demonstrations, classes on composting and local food sourcing, distribution of >>Read more
DoubleClick for Publishers Small Business is now available
April 24th, 2010 JOY In February, we announced the roll-out of Google’s next generation ad server, DoubleClick for Publishers (DFP). Today, we completed the upgrade of Google Ad Manager publishers to DFP Small Business, a streamlined version of DFP designed to meet the needs of growing publishers, and we made this platform available globally to all publishers. If you’d like to sign-up online, you can do so now by visiting the DFP Small Business website. You can also learn more about both versions of DFP by >>Read more
Enabling social sharing with FeedFlare
April 24th, 2010 JOY Feed content is being constantly distributed via new channels and endpoints every day. More and more, these new channels involve sharing your content in social networks and applications such as Facebook, Twitter and Google Buzz. Recently, we launched our Socialize service to help you as the publisher distribute your feed via social networks, with the first network being Twitter. If you use Blogger, you can already connect your feed to Buzz via the "connected sites" link in >>Read more
This week in search 4/23/10
April 24th, 2010 JOY This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed. This week we announced a number of new developments:Search for specific TV show episodesAs more and more full-length content is going online, we're making it easier to find the content you want by providing a more structured experience when you search for TV shows. This week, we launched a way to search for specific TV show episodes as part of this >>Read more
